2016看央视 高档装修用简一——简一大理石瓷砖广告片《高档装修篇》登陆央视

　　千呼万唤始出来!简一大理石瓷砖2016全新广告片《高档装修篇》，从3月1日开始正式登陆中央电视台CCTV-1和cctv-新闻频道，与全国观众见面。

　　It finally comes out! 2016 GANI MARBLE TILES new ad (Luxury Decoration Series) made a debut on CCTV-1 and CCTV-13 on 1st March.

　　简一大理石瓷砖，为追求高品质生活的人们提供高端大理石瓷砖，不断引领和推动大理石效果在家装中的应用，满足高档装修的需求。简一2016广告片《高档装修篇》正式登陆央视，为全国观众诠释“高档装修，不用大理石，就用简一大理石瓷砖”。

　　Dedicated to providing marble tiles for people in pursuit of quality life, GANI MARBLE TILES keeps leading and promoting the trends of marble application in home decoration, satisfying needs in luxury decoration. 2016 GANI new ad—Luxury Decoration Series released on CCTV delivers clearly the message that GANI MARBLE TILES for Luxury Decoration to Chinese audience.

　　携手央视资源传播高档装修

　　2016年是国家“十三五”规划的开局之年，规划目标要求“到2020年国内生产总值和城乡居民人均收入比2010年翻一番”，这给中国经济绘制出更加美好的蓝图。

　　2016 is the 1st year of Chinese 13th Five Year Plan which proposes that by 2020, China’s GDP and per capital income of urban and rural residents double those of 2010, a beautiful blueprint for Chinese economy.

　　而用户的消费习惯跟随世界潮流与经济环境也发生着重要嬗变，消费者对和谐、舒服的家居环境产生新的需求，特别是对高档装修的需求也日益增长。

　　The consumption habits have changed a lot with the changes of global trends and economic environment. Nowadays, needs for harmonious and comfortable home decoration especially luxury decoration are rising among consumers.

2015年11月18日，简一摘得2016央视黄金资源桂冠，成为家居行业最大黑马

On 18th Nov 2015, GANI Won the Bidding for Prime-time Ad on CCTV

　　简一大理石瓷砖，作为中国优秀的民族品牌，瞄准了中央电视台优质权威的广告环境，借力央视黄金时段的广告传播，把高档装修效果传递给消费者。简一广告片正是简一与消费者沟通的桥梁，让消费者了解“高档装修，不用大理石，就用简一。”

　　As an outstanding Chinese brand, GANI MARBLE TILES gives a good interpretation of the luxury decorative effect through its prime-time ad on CCTV, an authoritative platform. GANI’s ad which clearly delivers the message that GANI MARBLE TILES for Luxury Decoration is also the bridge for communication between GANI and its consumers.

简一大理石瓷砖广告片《高档装修篇》在央视黄金档播出时间表

Broadcast schedule for GANI MARBLE TILES Prime-time Ad (Luxury Decoration Series) on CCTV

　　欧洲团队打造行业广告片诠释高档装修

　　本广告片男主角由代言TIFFANY & Co,BMW等国际品牌的Craig Roberts饰演，这位建筑设计师追求完美、极致。观众跟随他的思绪，通过导演Alex Tacchi超越现实主义的表现手法，简一大理石瓷砖飞过法国巴黎埃菲尔铁塔，飞过威尼斯，飞过埃马努埃莱二世长廊等欧洲高端标志性建筑，最后汇合到维纳利亚宫的地面。

　　Craig Roberts, also the advertising spokesman of TIFFANY & Co and BMW, acts as an architect who pursues for excellence in this ad. With Alex Tacchi’s surrealistic expressing technique, GANI MARBLE TILES fly from France Eiffel Tower, first to Venice, then to luxury buildings in Europe like Galleria Vittorio Emanuele II and finally land on the floor of Palace of Venaria.

　　广告片的最后，简一大理石瓷砖的装饰效果完美还原高档装修场景，建筑师给予消费者一个肯定的眼神，肯定“高档装修，不用大理石，就用简一”。

　　At the end of the ad, with an eye contact with the audience, the professional architect assures you the fact that GANI MARBLE TILES for Luxury Decoration.

国际著名模特Craig Roberts【英国·伦敦】

Craig Roberts, a famous international model from England

欧洲奢侈品视频制作专家Alex Tacchi【意大利·米兰】

Alex Tacchi, a video maker for European luxury products from Milan, Italy

著名摄影师Steven【意大利·米兰】

Steven, a famous cameraman from Milan, Italy

　　大理石瓷砖高档装修选择

　　简一是大理石瓷砖的开创者，自2009年开始持续创新，其研发、设计、生产技术保持全球领先。每年一代新品的推出，引领及推动行业的进步。大理石瓷砖，既拥有天然大理石高贵、独特的装饰效果，又拥有瓷砖优越的物理性能。简一大理石瓷砖的出现，让人们在高档装修时，除了选择大理石，又多了一个好的选择。

　　Since the launch of marble tiles in 2009, GANI MARBLE TILES has been insisting on innovation with R&D, design and production techniques leading in the world. The emergence of marble tiles which combine the noble and unique decorative effect of marbles with excellent performance of tiles provides people an excellent option for luxury decoration beyond marbles.

　　目前，简一大理石瓷砖已经成为知名地产、星级酒店、高级豪宅等高档装修的优选品牌，出口意大利、法国等60多个国家，并被广泛应用于宁夏国际会议中心、希尔顿酒店、喜来登酒店、万豪酒店、万科地产、招商地产、绿城地产、银泰地产等各类大型高端项目。

　　By far, GANI MARBLE TILES has become a premium brand for luxury decoration for many famous real estates, star hotels and luxury villas. GANI is distributing over 60 countries including Italy & France. GANI MARBLE TILES are widely used in many high-end projects like Ningxia International Convention Center, Hilton Shenzhen, Sheraton Hotel, Marriott Hotel, Vanke Real Estate, China Merchants Property, Greentown China Holdings Limited and Yintai Property.

2016看央视，高档装修用简一。

2016--Discover GANI MARBLE TILES on CCTV.

　　简一大理石瓷砖，聚焦高档装修市场，注重产品应用效果的不断优化和提升，专注为顾客创造价值，提供真正优质的高端消费体验。

　　Focusing on the luxury decoration market, GANI MARBLE TILES insists on improving the application effect of products as well as customer values with the aim of providing premium consumption experience for high-end consumers.