简一大理石瓷砖加速国际品牌战略发展进程

简一大理石瓷砖加速国际品牌战略发展进程

Accelerated internationalization of GANI MARBLE TILES

　　2015年于简一大理石瓷砖国际品牌战略发展历程而言，是载入简一史册被铭记的一年。简一作为大理石瓷砖代表，受邀出席全球陶瓷行业最高规格舞台——意大利博洛尼亚陶瓷卫浴展。与此同时，简一大理石瓷砖国际市场经多年拓展耕耘，全球战略布局更为完善，国际品牌战略正全面加速发展进程。

　　2015 is a milestone year in the international development history of GANI MARBLE TILES. In this year, GANI, as a brand representing marble tiles, was invited to participate in CERSAIE--the most international fair in the ceramic industry. Besides, after years of efforts, GANI is expanding its global presence and entering into a period of internationalization characterized by accelerated development.

　　简一董事长及国际营销总经理出访加拿大总代理PNF CANADA

　　GANI’s chairman and GM of International Marketing Center visit PNF CANADA

　　9月21日至26日，简一大理石瓷砖董事长李志林及国际营销中心总经理陈梅应邀出访加拿大总代理PNF CANADA公司，参观该代理温哥华总部基地，实地考察多伦多拟建展厅，并就简一国际标准化品牌展示工作进行共同探讨。

　　From 21st to 26th Sept, chairman of GANI MARBLE TILES, Li Zhilin and general manager of GANI’s International Marketing Center, May Chen were invited to visit the headquarter and the site of showroom to be built of its Canadian partner PNF in Vancouver and Toronto respectively. During the visit, they had a deep discussion on GANI’s global strategies.

　　据悉，PNF CANADA公司与简一自2009年开始携手开拓加拿大市场，目前已于温哥华、魁北克两地成立品牌展厅。经过6年的发展，PNF CANADA已建立完善的营销及服务体系，在品牌及产品展示方面起到规范化、标准化示范作用，其印有简一巨幅广告的大货车更是令人印象深刻。

　　PNF CANADA has been working with GANI to explore the Canadian market since 2009. By far, two exhibition halls were built in Vancouver and Quebec. After 6 years of development, PNF CANADA has established a well-developed marketing and service center, which set an excellent example in brand and product promotion. Li and May were particularly impressed by the truck with GANI’s poster.

　　简一国际营销总经理及欧洲区域总监走访比利时代理商

　　Visit to partners in Belgium

　　10月7日至9日，简一大理石瓷砖国际营销中心总经理陈梅及欧洲区域总监黄仲凡受邀走访比利时代理商，就大理石瓷砖市场进一步拓展进行洽谈。

　　From 7th to 9th Oct, May Chen, general manger of GANI’s International Marketing Center and Rock Huang, Regional manager of Europe paid a visit to partners in Belgium and had a deep discussion on the expansion of GANI’s international market.

　　众所周知，欧洲陶瓷市场一向偏好仿古砖。而天然大理石自文艺复兴时期至今，应用亦极为广泛，然而受其本身缺陷制约及矿产资源萎缩影响，大理石瓷砖的出现恰逢其时，市场需求空缺巨大。欧洲区域代理商一改先前保守态度，加强大理石瓷砖板块合作，比利时代理商市场变现力尤为显著。据悉，比利时市场曾荣获2014年度简一“十佳海外销售奖”。

　　As we all know, glazed tiles are traditionally preferred in European ceramic market. Natural marbles have also been used widely since Renaissance, but there is a gap between supply and demand in the market due to reduce in mineral resources in recent years. It’s at exactly this time that marble tiles emerged. Though not being well-received in Europe at the beginning, marble tiles are now gaining popularity among European customers as European partners began to strengthen their cooperation with GANI in marble tiles. And Belgian partner is a good example. It’s reported that Belgian market was awarded Top 10 Overseas Sales Award in 2014.